The Middle-Eastern and Africa economies are growing. At a time when many other consumer markets from New York to Sydney are reaching saturation point, Middle East and Africa markets offer a new outlet from which to build a base for future growth.
Finding common ground and shared values in doing business in unfamiliar waters is underrated. With the exception of the financial sector, few industries have tapped into the potential wealth the region can offer through aligning products and services with the regions cultural values.
The foresight of conventional banks to penetrate into the region proved of utmost value in the shaping a consumer base for the financial industry. Virtually non-existent 20 years ago, today Shariah compliant financial products are worth over $1.35 trillion and projected to reach $2.6 trillion by 2020.
Similar phenomenal growth can be seen in the Halal food markets and also the travel, fashion, pharmaceuticals and cosmetics sectors. The food and lifestyle sector across the Middle-East was worth $1.8 trillion in 2014 and is set to reach $3.6 trillion by 2025.
As word of mouth and shared customer values take precedence over mass marketing campaigns, there is considerable potential in utilising the regions values to businesses development.
Investors, manufacturers, bankers, traders, governments and NGO’s are increasingly integrating our services to maximize growth potential and improve sales.
Through its network of resources, KIS collaborates with professionals from around the world to offer key insights that enables your organization to grow in presence and establish a strong foothold within growing, emerging markets.